Onboarding a decade-old project to reinvent personal computing into its first brand strategy while onboarding new users with streamlined content.
Guiding a startup's technical co-founders through their first creeative branding and messaging work—all in a single business day.
Supporting a tech startup's launch with a brazen and inspiring letter from the CEO, tailored to generate commitment from VCs and creative freelancers.
Identifying a product's true value and crafting and delivering copy that inspires sign-ups from high-value prospects.
Turning an open-source project and fast-growing community into a 'moonshot' brand targeting a razor-sharp ideal customer of high-tech researchers.
More samples available upon request.
Freshly published articles
2022-05-30 • Testkube & KubeshopLoad Testing in Kubernetes with k6 and Testkube
2022-05-19 • RTInsightsCan Bridging Data Literacy Gaps Create Better Analytics Outcomes?
2022-05-19 • GraphGridThe Danger of Human-Based Knowledge Graphs
2022-04-13 • Testkube & KubeshopTestkube: A Cloud Native Testing Framework for Kubernetes
2022-04-13 • RTInsightsAre Bugs the Future of AI in the Internet of Things?
2022-04-13 • GraphGridHow textual search works in graph databases
Matt Connor • CEO, Strasmore & SSD Nodes
Joel was our first marketing hire and has been a key member of our marketing team since 2016. Joel is deeply and uniquely talented in voice, branding, and copywriting. I strongly recommend taking the opportunity to work with him.