Jeff Martens • CEO, Metrist
Joel was an absolute pleasure to work with and I couldn't be happier with the results of our engagement. As a software company building products for software developers, it is critical that we work with people that have a high aptitude for deeply technical topics, and that is exactly what we got from Joel. One of the things that I appreciated from our engagement with Joel is that he didn't just produce the work we asked him to collaborate with us on, he got us to a better product by first laying the foundations of our messaging and then applied that foundation to the rest of our work together.
He helped us do what we didn't even know we needed to do, and the result was our most loved portion of the deliverables. It's not just technical aptitude and a great understanding of the process and journey around strategic messaging, Joel was incredible with seeking empathy for our target audience, ensuring that our messaging would actually resonate with them, not just sound good to us.
Spend your time doing what you do best and let Joel save you a ton of time by doing what he does best.