Your standard-issue tech copy & content generates all the wrong attention
As a founder or marketer trying to pitch a complex and oftentimes expensive tech product, you might think your goal is to drive visits, clicks, stickiness, qualified leads, and conversions.
You're not wrong. But you also know it's more complicated than flipping a switch.
You need people to see what your product helps them become. You need them to commit to that future.
A future where they:
- Take a big leap into a product demo
- Upgrade to your enterprise plan and onboarding their whole team
- Champion your product among their communities
Commitment—not conversions—is what truly drives your tech brand forward.
Generating commitment with amazing tech brands—from enterprise SaaS to open source to fully DAO'd
As a software company building products for software developers, it is critical that we work with people that have a high aptitude for deeply technical topics, and that is exactly what we got from Joel. He didn't just produce the work we asked him to collaborate with us on, he got us to a better product by first laying the foundations of our messaging and then applied that foundation to the rest of our work together.
Jeff Martens • CEO, Metrist
Joel helped bring new life into a drawn-out brand positioning project, helping guide us towards a very strong brand story that was right under our nose the entire time.
Joel took time to listen, really research and drill down into our materials, then and only then did he put pen to paper (so to speak). And Joel is a great partner, easily receptive to feedback and willing to work together to achieve the best output.
Naor Chazan • CMO, Myndshft